The New Kind of Word of Mouth

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A new decade is about to start. How ready are you?
Hard to swallow pill: Nobody goes online to see ads.

A brand who still says buy now surely created its own pitfall.
Consumers today are already fed up with so much branded content. At the very least, you don’t want to be just another brand out there.

Gone are the days that you need to go around and explain your products to each person just to sell.  It’s about time marketeers should step up their game and veer away from the traditional way of persuading people.

But the question is, where do we begin?
Stop over explaining things people don’t care about. There’s no better way of validating your claims but to let the people talk about it.

One solid way to go is bask on social proof.

Social Proof
According to Dr. Robert Cialdini, it is the tendency of people to depend on the preferences of others. It gets people’s attention because it’s winning the number game in terms of likes and shares. It invites people to join the conversation and jump into the bandwagon.

Social Proof is proven effective in validating a choice because it’s concrete, authentic, and organic. Consumers find it credible because they hear it from the pool of people whom they trust.

Remember the Sunnies Face Fluffmatte Hype?

When Sunnies Face Fluffmatte was introduced in the market, it caused a great hullabaloo. People went gaga over their lippies not just online but up to long lines in the physical stores as if it was already an established brand. They were able to drive good traffic online, offline, and even in ecommerce.

Why so?

Simply because the hype is real.
The product alone is real good.
The people talking and posting about the brand are real.

They produced buzzworthy content that effectively tapped into human craze because everything was engaging and relevant. So, immediate response would be active following and organic sharing.

If you’re the brand who is still afraid to embrace the paradigm shift, think otherwise.Stay ahead of the curve or die.